GIUSEPPE ZANOTTI'S NEW CAMPAIGN



Giuseppe Zanotti Ad campaign includes only four images and cannot reflect the whole collection for the Fall/ Winter 2011/ 2012 fashion season. Model Anja Rubik was once again chosen as the face of shoe label and  was photographed by Inez van Lamsweerde and Vinoodh Matadin.
In my opinion this campaign is somewhat  of  a disappointment. Because it is  not as bold and more subdued vs.  his prior campaigns. Let’s compare new fall campaign to the winter 2010-2011 and spring-summer 2011 campaigns.
                                                                Fall/Winter 2011/2012:






Winter 2010/2011:



Spring/Summer 2011:





Do you think prior campaigns were bolder, sexier and more interesting?
Waiting for your comments and feedback and if you have any questions - Ask Erena!

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